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The Omni Channel Advantage: A Deeper Dive into Order Streaming

Written by Manhattan Associates in partnership with Supply Chain Junction
Created: 08 July 2019

Order Streaming WMS Middle East and Africa


To deal with growing e-commerce demand, many companies have been forced to increase investment in labour, equipment and new distribution centers. But it has become clear that none of those strategies are sustainable long term, either from a cost or growth standpoint.


In our last article Can your Warehouse do that? we started to discuss Order Streaming, a form of waveless fulfilment designed to support smaller, more frequent, more urgent orders. Today, we’re going to dive deeper into how Order Streaming technology functions and specific use cases – in e-commerce and beyond – where it makes sense to go waveless.



When a WMS has Order Streaming capabilities, the availability of warehouse assets is what determines when and where work is assigned. How? The software uses a combination of cutting-edge optimisation engines and state-of-the-art prediction models to constantly learn and adapt based on the current and expected state of the DC.


Order Streaming has four key functions: prioritising orders; allocating inventory to orders and creating automatic replenishments; determining work paths and resource types; reprioritising and releasing work as capacity becomes available.


Order Streaming_Final



As a result of these simultaneous functions, Order Streaming constantly evaluates and adjusts to utilise assets most effectively and efficiently. That flexibility ensures your operation maximises throughput and increases service levels – without unnecessary human intervention. The result is fewer expedited orders, more satisfied customers and, lower overall costs.



The most obvious application for Order Streaming is e-commerce fulfilment. Without late-stage reprioritisation and just-in-time release of work, Individual consumer orders – coupled with requirements like next-day shipping and same-day shipping – are virtually impossible to fulfil cost-effectively.


E-commerce isn’t the only area in which Order Streaming can be beneficial. Wholesalers can use it to ship to smaller retailers whose demand varies. It can be used to drop ship direct from manufacturers. Pharmaceutical providers can quickly fulfil perishable orders. And, healthcare systems can take fast delivery of items essential for patient care.


In short, anything that has a time-sensitive nature or unpredictable demand, where shipping can’t be done proactively, is ideal for waveless fulfilment.



The rise of omnichannel purchasing led to the creation of Order Streaming. It’s the most effective way to fulfil e-commerce orders efficiently and profitably. In the years to come, omnichannel shopping is expected to expand exponentially and the need for agile, time-sensitive fulfilment will grow along with it. That means a WMS with Order Streaming capabilities isn’t just going to be an advantage for you, it’s going to be essential. Companies are being challenged to integrate this technology into their existing processes.


But does that mean the end of the wave?  In one word: no.  In the next article, we’ll discuss how bringing wave and waveless fulfilment together under the same roof can give you the best of both worlds.


Supply Chain Junction proudly brings these solutions to our valued clients seeking best-of-breed Warehouse Management Systems in the Middle East and South Africa. To discuss your WMS requirements with us, contact us today.






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