SMD Technologies Selects Supply Chain Junction to Power Future-Ready Fulfilment with Manhattan SCALE™

Manhattan Associates’ GeoPartner for Africa and the Middle East to deploy the world-class WMS, creating a digital backbone for SMD’s rapid expansion.

JOHANNESBURG – 5th December 2025 – Supply Chain Junction (SCJ), the Manhattan Associates GeoPartner for Africa and the Middle East, today announced that SMD Technologies has selected the Manhattan SCALE™ Warehouse Management System (WMS) to orchestrate its logistics operations. This strategic investment will replace legacy systems with a unified, cloud-capable platform, enabling SMD to automate complex workflows and meet surging demand across its retail and e-commerce channels.

As a fast-growing distributor of personal and professional electronics, SMD Technologies faced a critical challenge: maintaining efficiency while managing a diverse mix of bulk retail orders and high-velocity drop-shipments. To sustain its trajectory, the company required a solution capable of harmonising these conflicting demands into a single, seamless operation.

Building a Technology-Led Logistics Powerhouse

"We are shifting our identity from a traditional distributor to a technology-led logistics powerhouse," said Simca Diskin, Founding Director at SMD Technologies. "To remain best-in-class in the electronics market, we must innovate not only in our product lineup but in how we deliver it. Manhattan SCALE provides the depth to automate our complex picking sequences today, while giving us the scalability to expand into new markets and product lines over the next five years."

Global Technology, Local Partnership

The decision followed a competitive evaluation of the WMS market. SMD Technologies selected Supply Chain Junction (SCJ) due to their unique standing as the region’s execution partner for Manhattan Associates. This partnership grants SMD access to global Tier-1 technology while ensuring local accountability for implementation and support.

"We chose Supply Chain Junction because they bridge the gap between global best practices and local operational reality," added Deon Coetzee, Warehouse Manager SMD Technologies. "Their proven track record in the region gave us the confidence that this transformation is in safe hands."

Michael Badwi, Founder and Chief Revenue Officer at Supply Chain Junction, commented: "SMD Technologies represents the future of distribution in our region—agile, data-driven, and customer-centric. By selecting Manhattan SCALE, they are not just upgrading software; they are building a competitive advantage that will separate them from the market. We are proud to partner with SMD to deploy a solution that turns their supply chain into a growth engine."

Strategic Business Outcomes

The implementation is designed to deliver immediate ROI, focusing on:

• Omnichannel Agility: Managing stock for both bulk retail and direct-to-consumer channels from a centralised inventory pool.
• Workforce Optimisation: shifting to a fully scanner-driven environment to reduce labour intensity and eliminate picking errors.
• Speed to Market: drastically shortening the order-to-delivery cycle to improve On-Time In-Full (OTIF) performance for retailers and end-consumers.

About Supply Chain Junction
Supply Chain Junction is the Manhattan Associates GeoPartner for Africa and the Middle East. We empower businesses to optimise their supply chain and logistics operations by combining world-class technology with deep local expertise. Our solutions drive efficiency, reduce costs, and improve customer service for leading retailers and distributors across the region. For more information, please visit www.scjunction.com. 

About SMD Technologies
SMD Technologies is a leading South African distributor of personal and professional audio, electronics, and lifestyle products. With a focus on innovation and quality, SMD Technologies represents a portfolio of global and house brands, serving major retailers and e-commerce platforms across the continent.

About Manhattan Associates
Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.

Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfilment centre, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com.

Media Contacts:

Supply Chain Junction:
Michael Power
CEO
Email: mpower@scjunction.com 

SMD Technologies:
Beverley Dormer
Head of Department: Packaging, Digital Marketing and Tradeshow Marketing
Email:beverley@smdtechnologies.com